After leaving their corporate jobs in New York City to pursue the American Dream, brothers Shep and Ian Murray founded Vineyard Vines on the island of Martha’s Vineyard. With no money and little experience, the Murray brothers set out to make men’s ties evocative of the finer places and things life has to offer — and to spend more time in their bathing suits than in their business suits. Since its 1998 debut, Vineyard Vines has become a leading player in the prêt-a-preppie market, offering everything from polo shirts and T-shirts for men and women to kids' clothing and accessories. Vineyard Vines’ collection for girls will take your favorite little lady from the boat to the beach and everywhere in between in classic style. Basic T-shirts, soft cardigans (embroidered with the brand's adorable whale logo) and patchwork skorts are just some of Vineyard Vines’ sweet and chic designs, which fit toddlers and girls up to age seven.
It may feel early to be thinking about temperatures dropping come fall, but one can never be too prepared: The picks we've rounded up here include timeless classics like peacoats, cardigans, and adorable hats, plus jazzed-up scarves, faux-fur-lined parkas, and super-warm snowsuit. We've also got an array of spring-appropriate gear that they can wear right now, from playful windbreakers to cute raincoats.
From beach-cut capris to preppy bermudas, Vineyard Vines products are perfectly suited for conveying the New England state of mind. We've also got beach bags and totes in preppy prints and patterns borrowed from the boys, and nautically-inspired girls styles replete with ruffles and pops of signature silk.
It's spring cleaning time, and we're breaking out some of our best kids' scores for the occasion. We've got great last-chance finds like adorable V-neck sweaters in classic colors, comfy pants, trendy wool skirts, classic blouses, and more. You'll also find timeless sneakers like Converse All-Stars in all shapes and size.
They won’t complain about shopping with Mom when they don styles from this fun tween selection. This selection has something for every particular (and ever-changing) taste, from quirky patchwork halter dresses to sweet pastel frocks for girls. And for both the boys and girls, a bevy of denim, from distressed flares to tailored jackets.