More like a well-turned-out social clique than a clothing company, WeSC offers logoed T-shirts, plaid men’s jackets, and women’s shorts - up to 70% off. Short for WeAretheSuperlativeConspiracy, WeSC emerged from Stockholm’s late-'90s skateboarding and music scene. Aimed at “intellectual slackers,” as the brand puts it, WeSC arrived in the States in the mid-2000s — enlisting skaters, scenesters, DJs, actors, and other “WeActivists” to promote the brand. In recent years WeSC has ventured into the audio accessories market, designing headphones and earbuds known just as much for their bright colors as for their crisp, clear sound.
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