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About Wonderboy

It started with an a-ha moment, when graphic designer Christine Johnson looked through her husband's closet and imagined how the market for boys' clothing could be transformed with just a few tweaks to fabrics and tailoring. And so, in 2004, Wonderboy was born, a collection of East Coast cool styles high on comfort, quality, and mix-and-match versatility. Stun came next, with an emphasis on "feminine minus the frilly and pretty without the precious." The result: a collection that can hang with the boys, with fun tees and easy dresses and skirts in comfortable fabrics and a fresh color palette — plus the occasional darling detail.

Past Sales Featuring Wonderboy

Sale Ended October 21, 2013

Almost Gone: One-of-a-Kind Picks

Spot a piece with your little one's name on it? Snag it before it's too late — each item in this huge assortment is the only one of its kind left in stock. Find some of our favorite items for kids, including casual and dress-up clothes, charming shoes, and more.

Sale Ended December 06, 2013

Top Kids' Brands: Up to 80% Off

Our buyers see lots of different clothes from lots of different brands, but what we feature on our site is the best of the best. This stylish selection features the top clothes from Brooks Brothers, 7 For All Mankind, Bella Bliss, and more.

Sale Ended August 07, 2013

Best for the Boys: Up to 60% Off

On the hunt for stylish boys' clothes? Our buyers always seek out the best brands. This selection is perfect for school (graphic tees and jeans), and if your little man has a preference for preppy, we have button-downs and polos too.

Sale Ended January 19, 2014

For Boys: Up to 90% Off

You'll have no problem filling your tot's closet with this huge selection. From Halloween costumes to pajamas to swim trunks to sweaters to shoes, we have picks to keep your little man covered from head to toe all year long.