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About YMC

Inspired by classic workwear, military uniforms and early 1980s footballer fashion, You Must Create (YMC) designs men’s and women’s clothing that blends polished and dapper with casual and informal. Boyishly cut shirts, loose-fitting jeans and chino shorts, richly colored wool knitwear, and sleek rain jackets eschew “fads and fripperies,” as the label’s London-based founders Fraser Moss and Jimmy Collins informs us. Instead, YMC celebrates functionality and timeless, understated silhouettes. In addition to clothing, You Must Create offers an impressively diverse accessories collection featuring refined boots and shoes, steely, oversize watches and handsome, squarish totes in luxe textured finishes.

Past Sales Featuring YMC

Sale Ended March 01, 2011

We've Got Your Size: Dresses 0-2 - 2/28/2011

From body-con minis to floor-sweeping maxis, and everything in between, this dress sale offers an array of wearable styles in your size!

Sale Ended March 20, 2011

Simple Success

Work-appropriate ensembles don’t have to be stuffy, as evidenced by the chic pieces in our array of office-ready picks. Go for shrunken blazers, silk shorts, and slingback pumps, all of which toe the line between dutifully professional and distinctly fashion-forward—a winning combination if ever there was one.

Sale Ended January 19, 2011

Tailored to Perfection

There’s more than one way to achieve a polished and decidedly dapper look. The sartorial evidence abounds here, with everything from sharp power suiting to classic, boyishly cut shirts. In addition to the fashions, plenty of accessories also hit their menswear-inspired mark, including refined oxfords, steely, oversize watches and handsome, squarish totes in luxe textured finishes.

Sale Ended December 22, 2010

A Sweater Story: Cashmere, Cardigans, and more

Cozy up to plush cashmere, warm wool, comfy cotton, and more in this selection of separates and dresses perfect for dropping temperatures. Standouts include soft cardies marked by feminine ruffles and embellishments like bows and faux pearls. And drawstrings, open backs, and lantern sleeves add a chic edge to even the most comfortable frocks.