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About YMC

Inspired by classic workwear, military uniforms and early 1980s footballer fashion, You Must Create (YMC) designs men’s and women’s clothing that blends polished and dapper with casual and informal. Boyishly cut shirts, loose-fitting jeans and chino shorts, richly colored wool knitwear, and sleek rain jackets eschew “fads and fripperies,” as the label’s London-based founders Fraser Moss and Jimmy Collins informs us. Instead, YMC celebrates functionality and timeless, understated silhouettes. In addition to clothing, You Must Create offers an impressively diverse accessories collection featuring refined boots and shoes, steely, oversize watches and handsome, squarish totes in luxe textured finishes.

Past Sales Featuring YMC

Sale Ended December 22, 2010

A Sweater Story: Cashmere, Cardigans, and more

Cozy up to plush cashmere, warm wool, comfy cotton, and more in this selection of separates and dresses perfect for dropping temperatures. Standouts include soft cardies marked by feminine ruffles and embellishments like bows and faux pearls. And drawstrings, open backs, and lantern sleeves add a chic edge to even the most comfortable frocks.

Sale Ended March 26, 2011

Women's Final Sale Part I

We believe in second chances here at Gilt—which is why we're offering up some of our designer favorites one last time. There's no shortage of much-loved labels here, from Stella McCartney and Just Cavalli, to D&G and Badgley Mischka. You'll find stunning floor-length gowns, crisp separates, and sexy underpinnings that will make you feel like a whole new you.

Sale Ended January 20, 2011

Lauren Moffatt and YMC

There’s nothing quiet about these garments, yet not a one reads garish or overdone. Bold prismatic prints and zigzags find their way into pieces from Lauren Moffatt, from plush merino wool sweaters to belted circle skirts. From YMC, choose from plush boat-neck sweaters, layer-friendly cardies, not to mention hooded coats and cotton jackets to stay warm in style. Pair them with these breezy smock dresses or cotton chinos in black or sand.

Sale Ended May 10, 2010

Main Event

Get in the ring for our Main Event and get up to 90% off the retail prices on more than 75 designers. These head-to-toe discounts run deep — be sure to check out Calvin Klein for suits, Y-3 for stylish techie pieces, Cockpit for rugged button-downs and Sperry Topsiders for preppy, shearling-lined boat shoes. And that’s just the tip of the iceberg (yes, we have that brand, too).