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About Yottoy

Yottoy (pronounced yáht-toy) was founded in 1995 and creates toys with fine details that encourage interaction between adults and kids. Their toys are designed by hand — and with the finest fabrics and embroidery — in the company's New York studio. The line's designs are divided into three collections: Signature (love of color), Classic (based on characters from children's literature), and Contemporary (ultra-hip). You can find these cool creations in specialty stores, art museums, and hotels.

New Sales Featuring Yottoy & more

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Past Sales Featuring Yottoy & more

Sale Ended July 18, 2015

Gear Essentials Feat. Maclaren

Steals to streamline your new-parent routine

Sale Ended February 07, 2015

Play Pretend: Imaginative Toys

Make-believe must-haves for kids who dare to dream.

Sale Ended December 22, 2014

Last-Minute Gifts

Consider their holiday lists finished: Can’t-miss games, stuffed animals, and more.

Sale Ended December 15, 2014

Bathroom Basics for Every Stage

From plush towels to organic soaps, just what growing kids need to stay clean and tidy.