Gilt Baby & Kids Exclusively Launches the My First Car Viktor&Rolf for Bugaboo


Limited Edition Stroller & Bugaboo Footmuff by Viktor&Rolf on 

New York, New York, (August 21, 2012)-, the luxury online shopping destination, is proud to be the exclusive launch partner for the My First Car Viktor&Rolf for Bugaboo. This limited edition stroller will launch on Gilt Baby & Kids on August 22, 2012 before it is available anywhere else. 

Viktor&Rolf is Bugaboo's latest fashion collaboration, following in the footsteps of Missoni, Marc Jacobs, Paul Frank, and Bas Kosters. Viktor&Rolf added signature car trademarks to their new Bugaboo Cameleon3 aptly named My First Car. The complete stroller, equipped with a custom Bugaboo Footmuff, comes in a cool mono-color anodized grey chassis, with classic grey sports car-style fabric. The stroller features a faux leather canopy and hand-stitched handle bar and rotating carry handle, rear silver alloy wheels, and a cheeky custom-made license plate that reads 'bb-<3-V&R'. 

The My First Car Viktor&Rolf for Bugaboo, Bugaboo Footmuff, Bugaboo Snack Tray and Bugaboo Organizer will retail for $1775 at on August 22, 2012. 

Gilt Baby & Kids features designer clothes, toys, and gear for babies and chic moms-to-be making it a natural fit for Bugaboo. The launch sale on Gilt will also include Bugaboo fan-favorite accessories like the Bugaboo Snack Tray, and the Bugaboo Organizer. 

"At Bugaboo we are always exploring different launch strategies and felt Gilt Baby & Kids was the perfect partnership to launch My First Car Viktor&Rolf for Bugaboo because of their innovative online platform. We feel that Gilt is the premiere online site offering coveted luxury goods to their fashionable clientele." – Madeleen Klaasen, Chief Marketing Officer, Bugaboo 

"We are so thrilled to partner with Bugaboo and Viktor&Rolf for the exclusive prelaunch of My First Car Viktor&Rolf for Bugaboo. At Gilt we strive to always offer our members a great selection of desirable curated products, and Gilt Kids is proud to offer what is sure to be the next coveted stroller to our members exclusively."- Rachel Jarrett, general manager Gilt Baby & Kids. 

To shop the exclusive launch of the Viktor&Rolf Cameleon3 for Bugaboo please visit: 

To download high-res images, please visit: 

About Bugaboo

Bugaboo International is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough design of strollers. Bugaboo began as a small start up in 1999, but grew rapidly over the next ten years to become a global player. Bugaboo products are now available in more than 50 countries and the company is a proud (PRODUCT)RED™ partner contributing a portion of the profits – across all products – to the Global Fund to help eliminate AIDS in Africa, with the goal of ending mother-to-child HIV transmission by 2015. Please visit for further information. 


Gilt Groupe,, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home décor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired. 

MEDIA CONTACT: Megan Carolan, Gilt Baby & Kids,, 646-524-9662 

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