NEW YORK, November 12, 2012 – Gilt, the innovative online shopping destination, announced it will launch its first television campaign, starting today. The campaign will consist of two 30-second creative spots, which will air on national cable networks.
The first is a humorous spot, entitled "High Noon." It showcases two women in a tongue-in-cheek, high-fashion Western draw, both competing for a coveted pair of shoes set to go on sale on Gilt at noon EST.
The second spot, called "Taxi," features a stylish, tech-savvy young woman in a taxicab whose multiple outfit changes, ranging from daytime to evening wear, were all purchased during noontime sales on Gilt.
"Over the last five years Gilt has enjoyed tremendous growth and we are confident that this television campaign will drive continued brand awareness while providing entertainment for viewers," said Elizabeth Francis, Chief Marketing Officer, Gilt.
As a special addition, in conjunction with the TV launch, Gilt.com members will have access to a sale with merchandise inspired by the commercial by logging onto www.gilt.com/tv.
Both commercials will air on national cable networks including HGTV, Oxygen, TLC, Style, Logo, E! and Lifetime.
The creative force behind the commercials is Berlin Cameron United, Gilt's creative agency of record. Well-respected media agency, Ocean Media is the media-buying partner.
"We are excited to partner with Gilt at this dynamic stage of their growth. Expanding the audience for premium and luxury brands, while maintaining the integrity of the core, is something that we excel at," said Ewen Cameron, CEO, Berlin Cameron United.
Gilt, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise, culinary offerings, and experiences every day, many at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
About Berlin Cameron United:
Berlin Cameron United (BCU) is a New York-based, fully integrated creative agency that is famous for effectively accelerating the growth of iconic and challenger brands by building cultural relevance for its clients and their brands. Fully owned by WPP, BCU is led by founder & CEO Ewen Cameron, and the agency plays an important role as astrategic & creative nucleus within global WPP client teams. For more information and to review examples of our approach to building Brand Cultures, visit www.berlincameron.com.
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, California. Ocean's approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of their clients. Ocean Media is the agency of record for Priceline, Angie's List, Freecreditscore.com, Overstock.com, Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.
MEDIA CONTACT: Jennifer Miller: Gilt, [email protected], 646.524.9102